But back to Sparks. Last week Excedrin Migraine launched a huge campaign, including a new website with a Migraine Trigger App that you can even buy on i-Tunes. I haven't had a chance to check out the website fully but I applaud their efforts in getting migraine awareness out into the world, specifically the idea that we need to track our own individual triggers.
I also applaud Jordin Sparks for having the guts to own up, publicly, to suffering with migraines. Many celebrities refuse to do so believing that their careers and reputation will suffer. I understand this fear but the more of us (do you like how I lump myself with the celebs) talk openly about migraine the less taboo it will become. As I've written before, I'm pretty sure no-one would dare tell Serena Williams that having migraines makes you a wimpy, neurotic, hypochondriac who will never achieve anything with your life.
Which brings me to one negative aspect of the Excedrin Migraine campaign. This was brought to my attention by one of my favourite migraine bloggers, The Daily Headache. Kerry pointed out that the Excedrin advert featured the "fact" that:
"Two-thirds of women would give up shopping at their favorite store for a year to stop their migraine attacks"
I'm not even going to bother talking about why this is so stupid, and once again perpetuates the myth that the only people who get migraines are women who clearly have nothing else to do but shop, as Kerry did a fabulous job in her post. She even launched a Twitter revolution and Excedrin ended up changing the 'fact'! Go Kerry!
On the whole, though, this Excedrin campaign is a step in the right direction and it's time that here, in the UK, an equally sparkly star (did you like what I did there?) spoke out like Sparks is doing. Below is a video of her talking about the migraine trigger app. Just imagine if Gary Barlow became the spokesperson for Imigran Recovery.....