Monday, 12 August 2013

Surprise! I don't have Migraine....

Just kidding! I do still have migraine - and I always will.

This pithy tag line is actually taken from a new TV ad commercial currently on in the States for Kmart Pharmacy.

A husband and wife are nicely 'surprised' that Kmart have a pharmacy. They then reveal other 'surprises' in their relationship....The wife says 'Surprise: I don't teach pottery at night ' and 'Surprise: I blew our retirement fund at the track'. The husband responds with surprises of his own, including the fact that he is a Canadian Spy. The wife responds with 'Surprise: I don't really get migraines.'

So, OK - the implication is meant to be, I think, that she's been faking 'migraines' or headaches to get out of having some intimate lovely dovey time with her husband in the evenings. We all know the cliched saying "Not tonight darling, I have a headache". They've simply gone one step further.

Watch the ad here:



Part of me can see the humour they were trying to go for. They couldn't have used any other condition as none is so closely associated with the old 'headache' at bedtime saying but.... a)I don't think this is really a very funny advert and b)sadly this just perpetuates the myth of migraineurs as fakers. It says to the audience at home, migraine isn't really very serious, migraine is just one of those things you can use as an excuse to get out of alone time with your husband, to get out of work. Just fake it. Too many people do actually fake having a migraine and this makes life really hard for those of us who genuinely suffer.

Teri over at migraine.com has written to Sears, who own Kmart, to lodge a complaint.

What do you think of the ad? Would it still have worked if she'd said 'Surprise: I don't have cancer!'.

I might try to think of funnier things the Kmart advert could have done and send them over to their marketing department.....


Don't forget TONIGHT is Book Club.

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